Give the Millenial-targeted brand the voice of a fresh, approachable DIY maven by using a conversational, slang-infused, BFF tone. Digital copy was tailored with SEO in mind. My duties included social media copy and management, product names and descriptions, and tagline creation.
TAGLINE: Where DIYs and design come to party.
Twist and turn the night away alongside this dynamic #DIY backdrop.
* commissioned for Martha Stewart Weddings *
(image: Jeff Loves Jessica)
@confetti_pop Give your flatware a soft place to land between bites of pie.
(image: Melissa Oholendt)
@confettipops So that’s why Frosty’s such a jolly, happy soul.
@confettipops Coconut rum adds an adult twist to these trendy, tropical pops.
(image: Todd Hafermann)
@confetti_pop These DIY Metallic Ombré Glitter Ornaments pack a pretty punch. #CPCraftsmas
(image: Melissa Oholendt)
@confettipops Add a dash of fun to your fête with these nautical favors.
(image: Todd Hafermann)
CAN’T GET ENOUGH OF CONFETTI POP?
Visit the site to read well-crafted tutorial copy.