I never met an Oxford comma that I didn’t like.
SOUTHERN ILLINOIS UNIVERSITY-EDWARDSVILLE
BS: Marketing, specialization in Sociology
SKILLS THAT PAY THE BILLS
campaign concepting . audience targeting . social media marketing . SEO . ghostwriting . blogging . headlines & taglines . CRM . newsletters . branding and identity . creative writing . cross-functional collaboration
WHERE THE MAGIC HAPPENS
Workfront . Asana . InVision . Figma . Microsoft Office . Outlook . Slack . Teams
THE BASICS
Award-winning copywriter with a knack for amplifying a brand's voice
I help retail, healthcare, education, finance, and lifestyle brands find their voice and speak to their audience in print and online. I turn technical text into concise copy with compelling CTAs. My work has been featured on billboards, greeting cards, magazines, mailers, and more. I specialize in a conversational tone that makes consumers feel seen, not sold to.
THE NITTY GRITTY
I know the difference between “your” and “you’re,” and I’m not afraid to use them.
experience
Shutterfly, Inc.
Sr. Copywriter | April 2021 - Present
Wrote a copy-only educational direct mail piece that resulted in $13.9M in incremental revenue
Authored 2023 Holiday catalog (26 pages, 9M circ): shifted TOV mid-photoshoot due to new brand direction and still met press deadline
Composed print, email, and landing page copy to launch a successful Costco partnership
Created “North Star” direct mail copy style guide to define and codify channel best practices
Drafted copy for postcard format test, which resulted in incremental revenue $1.76M and iROAS on top contender of $7.52
Collaborated with graphic designers, UX designers, and analysts on an agile CRM Personalization team
Work closely with art directors, designers, marketing & merch partners, and external collaborators
Awards
- Maximum Aperture - Top Shot: awarded by Shutterfly’s Vice President, Relationship Marketing and Personalization
- Candid Award - Move Fearlessly: awarded by Maddy Hague, Sr. Creative Director
Various Clients
Freelance Copywriter | November 2010 - Present
Craft compelling B2C copy for print, websites, blogs, and social media to maximize conversions
Create print and e-commerce content to align with each client’s brand
Conduct A/B testing to analyze content strength and performance
Collaborate with art directors, photo stylists, and marketing teams to create cohesive campaigns
Select Local Clients
University of Minnesota, YMCA of the Greater Twin Cities, Summit Credit Union, Northwestern Health Sciences Univ.
Select National Clients
Martha Stewart Weddings, Minted, Momtastic, Big Cartel, Rue Daily, Brit + Co., Arizona Pharmacy, DU Medical Supply
Confetti Pop
Marketing Director & Co-Founder | November 2011 - November 2014
Oversaw CRM to ensure customer interactions consistently aligned with the brand
Analyzed customer engagement to fine tune marketing strategies
Initiated and managed partnerships with Bing, Martha Stewart, Envelopments, and more
Lead brainstorming to create engaging project titles
Sweet Tooth
Blog Editor | April 2009 - November 2014
Wrote fresh, relevant content tailored to engage readers
Maintained corresponding social media accounts
Redesigned and developed site
Interacted with an international fan base
Shauna Younge Dessert Tables
Owner | July 2007 - November 2010
Founded Minneapolis' premiere dessert table design firm
Wrote and edited regional ad pieces and press releases that led to local and national recognition: Mpls. St. Paul Magazine, Minnesota Bride, and Southern Weddings Magazine and repeat guest on Kare 11’s Today Show
Genz-Ryan Co.
Copywriter | June 2004 - June 2007
Created customer relationship management guidelines to align client experiences with rebrand
Drafted and edited copy for ad pieces in email campaigns, newsletters, and brochures
Partnered with cross-functional teams to ensure copy aligned with overall brand message
VOLUNTEER EXPERIENCE
Lead a troop of 12 girls through outdoor skill, STEM, and personal growth badges
Manage and allocate troop funds to maintain a balanced budget
Plan and chaperone offsite excursions and overnight camping trips