Crafting clever clauses (and mixing in allierations) ain’t easy. I’ve helped retail, education, finance, and lifestyle brands find their voice and speak to their audience in print and online. Read on to learn how I earned my copywriting street cred.
THE NITTY GRITTY
I know the difference between “your” and “you’re,” and I’m not afraid to use them.
Freelance Copywriter | November 2010 - Present
Write content for retailers, websites, blogs, and social media accounts
Create print and online content to align with each client’s brand
Draft press releases, brochures, and personality pages
Lead brainstorming teams to create engaging product names and project titles
Select Local Clients
University of Minnesota, YMCA of the Greater Twin Cities, Summit Credit Union,
Northwestern Health Sciences Univ., Splendid Supply Co.
Select National Clients
Martha Stewart Weddings, Minted, Momtastic, Big Cartel, Rue Daily, Brit + Co.
Marketing Director & Co-Founder | November 2011 - 2014
Oversaw CRM to ensure customer interactions consistently aligned with the brand
Analyzed customer engagement to fine tune marketing strategies
Initiated and managed partnerships with Bing, Martha Stewart, Envelopments, and more
Lead brainstorming to create engaging project titles
Blog Editor | April 2009 - Present
Wrote fresh, relevant content tailored to engage readers
Maintained corresponding social media accounts
Redesigned and developed site
Interacted with an international fan base
Shauna Younge Dessert Tables
Owner | July 2007 - November 2010
Founded Minneapolis' premiere dessert table design firm
Wrote and edited regional ad pieces and press releases
Copywriter | June 2004 - June 2007
Created customer relationship management guidelines to align client experiences with rebrand
Drafted and edited copy for ad pieces in email campaigns, newsletters, and brochures
Partnered with cross-functional teams to ensure copy aligned with overall brand message