STORYBOARDING & SCRIPTWRITING FOR A BRAND COLLAB

Shutterfly + Kris Jenner

Teamed up with a graphic designer to create and pitch several concepts and scripts for a holiday-themed collaboration with influencer/momager Kris Jenner. The campaign included tv, web, app, and radio/podcast content.

Performance: ROAS $13.11 in-platform, +70% vs Q4 Meta campaign average, 6.5x above the channel benchmark of $2

CONVERSATIONAL COPY FOR AN E-COURSE INTRO

Welcome to the Style Lab

The copy was crafted to set the tone for an online photo styling course. Students should feel like they’re casually chatting with friends who happen to know a lot about styling, rather than feeling like they’re part of a stuffy, uptight e-class.

KNOWLEDGEABLE, NOT KNOW-IT-ALL COPY

How to Create and Use Sweeps

This script unveils some tricks of the photo styling trade. The dialogue is upbeat and easy-to-understand to counteract any “I know more than you do” vibes so students feel like they’re learning from a knowledgeable friend rather than a nerdy lecturer.

informative copy FOR E-LEARNERS

The Stylist’s Kit

This copy was tailored to keep e-learners’ attention, while also providing necessary information for their success in the class. The dialogue aims to walk the line between providing elementary level styling information without talking down to students. Little-known terms are explained in an approachable way that doesn’t overwhelm students who have only the most basic knowledge of photo styling.