Weave compelling storytelling throughout email, print, site, and social copy that mirrored the previous year’s success partnered with new customer and market insights
CAMPAIGN: Create concepts, manifestos, headlines, and subcopy for holiday and special occasions that came to life in print, email, web, and social media and provided campaign-specific guidance to fellow writers.
Grad 2024 Manifestos (early & peak buying phase)
Grad 2024 Emails (early, peak, & post buying phase): A series of eight trigger emails designed to educate parents about the high-quality, affordable, customizable grad cards, gifts, and keepsakes they can purchase to celebrate their teen’s once-in-a-lifetime achievement
Grad 2024 Catalogs: Collaborated with the art director and designer to tell a cohesive story that effortlessly marries visuals, copy, and new brand guidance
Announce your grad’s big achievement with custom cards that highlight their unique high school journey.
(design: Kelsey Splinter)
Celebrate your senior with personalized presents and party goods worthy of high honors.
(design: Kelsey Splinter)