wordsmith + brand translator

catalogs + postcards + social

YMCA: Greater Twin Cities

Wrote informative, yet conversational copy to raise awareness and benefits of various child-friendly activities and programs

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Life at Camp Icaghowan

EXCERPT: Each day, campers choose three fun-filled activities to fit their individual interests and two activities to enjoy with their cabin mates. Morning and evening reflection, rest period, and flag lowering give campers ample opportunity to recharge after a day of archery, canoeing, field games, log rolling, and more.

The entire camp joins in huge games of capture the flag, predator/prey, talent show, and campfire. By the end of the session, the Icaghowan Camp Rouser is a song near and dear to each camper’s heart.

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Life at Camp Warren

EXCERPT: Every summer, hundreds of campers visit Camp Warren, which is our only single-gender camp program in Minnesota. This 480-acre campsite on Half Moon Lake is a picturesque setting for campers to build self-esteem, appreciate the environment, and make lasting memories.

The entire camp joins in Drama Night, Hobby Night, and All-Camp Games. By the end of the session, the Camp Warren Trail is a song near and dear to each camper’s heart.

 

DIRECT MAILERS

FRONT: Where Fun Meets Fundamentals
BACK: Rolling Over, Rhyming, and Reading
The average child encounters hundreds of developmental hurdles in their first five years, and YMCA Early Childhood Learning Centers offer the perfect opportunity for your child to conquer each language, social, cognitive, and physical milestone.

ADDITIONAL LEARNING CENTER
DIRECT MAILER HEADLINES

Prep school for the next school.
Where education comes to play.
Where kids discover the fun of learning.
Where milestones and memories meet.

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Life at Camp St. Croix

EXCERPT: Nearly 2,000 campers visit Camp St. Croix every summer. The 400 acres of prairie and forest on the bluffs above Lake St. Croix set the stage for campers to develop self-confidence, build character, and learn lifelong skills.

Campers enjoy family-style dining with their cabin group at each meal. Along with accommodating dietary restrictions, our kitchen staff offers up a variety of fresh fruit and a lunch and dinner salad bar so campers have a well-rounded, delicious dining experience at each meal.

 

FACEBOOK POSTS

Post 1:
The average 4 year old asks nearly 300 questions every day. YMCA Early Childhood Learning Centers will help them discover the answers to each one. Get your preschooler ready to conquer kindergarten in our affordable, part-day program. It’s prep school for the next school. Find out your nearest Preschool location to enroll.

Post 2:
The average child encounters hundreds of developmental hurdles in their first five years.  YMCA Early Childhood Learning Centers’ affordable, all-day program will help them conquer each language, social, cognitive, and physical milestone that lies ahead. It’s where fun meets fundamentals. Find out your nearest location to enroll.